Tool · Strategy

Wardley Mapping

A strategic mapping technique that visualizes the value chain and plots components by their evolutionary stage.

Examples

Read-only starting points from Nerd/Noir. Open one to explore it, or make a copy you can edit.

Simon Wardley's classic tea shop example — the canonical intro to Wardley Mapping.

A platform team discovers which components to build vs. buy as the landscape evolves.

A UX practice evolves from ad-hoc design support into a strategic capability embedded in product trios.