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Change
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Tools & Practices
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Change
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Targeted Communications
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Targeted Communications
Activity
Change Management
Communication
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On this page
Overview
The Communication Planning Matrix
Step-by-Step Guide
1. Define the change and its purpose
2. Identify your audience segments
3. Map benefits per segment
4. Identify occasions and venues
5. Craft targeted messages
6. Evolve the message over time
Tips
Resources
On this page
Overview
The Communication Planning Matrix
Step-by-Step Guide
1. Define the change and its purpose
2. Identify your audience segments
3. Map benefits per segment
4. Identify occasions and venues
5. Craft targeted messages
6. Evolve the message over time
Tips
Resources
On this page
Overview
The Communication Planning Matrix
Step-by-Step Guide
1. Define the change and its purpose
2. Identify your audience segments
3. Map benefits per segment
4. Identify occasions and venues
5. Craft targeted messages
6. Evolve the message over time
Tips
Resources
Ask AI about this page
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