Transformed: Moving to the Product Operating Model

Transformed is the third book in Marty Cagan’s series after Inspired and Empowered, written with his SVPG partners. Where the earlier books describe what strong product teams and their leaders do, this one is about getting there. It frames the product operating model as three changes: how you build (small, frequent, instrumented releases), how you solve problems (empowered teams that own outcomes and do discovery), and how you decide which problems to solve (product vision, strategy, and team objectives). Case studies of companies that made the change fill out the rest.

We reach for Transformed when the conversation moves from “what is a product team?” to “what has to change above the teams?” Funding, the role of the program office, and what executives ask in a review are where transformations stall, and the book is written for the CEO and executives who own those decisions.

Resources

• Marty Cagan et al., “Transformed: Moving to the Product Operating Model” (Wiley, 2024)
• Product Operating Model — the collection’s take on the model
• Inspired — Cagan’s earlier book on how strong product teams work